LCS 2024 rebrand
Riot Games | League Championship Series | Brand, Motion & Graphic Designer | 2023-2024
2024 saw the LCS launch a whole new rebrand along with a new commissioner, new broadcast format and live patch games. It's an exciting set of changes that have been incredibly popular among fans of the LCS.
As part of the creative services team, I was tasked with helping update and review the brand guidelines that were created by Design Studio for Riot Games, and its subsequent usage. Thousands of individual assets were created from the brand guide, in which the myself, and my team, painstakingly reviewed for accuracy and adherence to the guidelines, and ensure LCS brand cohesion across all our events and marketing channels.
Many of the following assets were created collaboratively by the Creative Services team: Eric Wu, Khue Cai, George Ahlmeyer, Matt Dickey, Ken Quemel, Dain Victory, Melissa Andres, Mina Hirano, Ariel Hernandez, Chris Resilard, Angelina Altobano & myself.
The 2024 Spring Split Promo Video
At the start of each split, the LCS works with an outside vendor create the promo video. This video, utilizing the LCS brand guide, was filmed and edited by Boom Studios.
Pages from the LCS 2024 Brand Guide
The LCS brand guide by Design Studio was the blueprint for how the LCS would be crafted. My team was tasked with updating the guides to reflect changes in the line-up and sponsorships.
Created LCS Assets
A very small sample of the many assets created by our team for broadcast, social media and print. Each asset was meticulously scrutinized for consistency and updated to reflect match-ups and results of each week of games.