Hearthstone user acquisition ads
Blizzard Entertainment | Hearthstone | Creative Design & Content Live Ops Designer | 2024
As a long-time fan of Blizzard and after a year of working on the LCS, switching from Esports work at Riot to marketing expansions on Hearthstone was a welcome change of pace.
I joined the Creative Design & Content team in the summer of 2024 right at the tail end of the Whizbang’s Workshop expansion as a Live Ops Designer on the community side of things. This role would have me create everything from live stream assets to blog posts to user acquisition ads. With Hearthstone’s 4-month development cycle, my contract at Blizzard would allow me to experience the full duration of a release, from the launch of one expansion to the pre-release phase of the next. And so, I began work on Hearthstone patch 30.0 Perils in Paradise, a lighthearted vacation themed release.
30.0 Launch
