Halo black history month social
343 Industries | Microsoft | Designer & Animator | 2022
Part of my job as a visual designer at 343 was to create assets for social media for the many Diversity & Inclusion initiatives the studio has. One such initiative is for Black History Month in which I was tasked with using the Pan-African flag in a clean, sophisticated design that works for 343 and Halo Infinite. Below is the final design that was chosen by the team -- it depicts the Zeta Halo used in the key art of Halo Infinite styled with the Pan-African flag colors.
Final Animated Graphic
With plenty of time to spare in the project timeline, I opted to animate the chosen design to help sell the connection between the design and Halo Infinite. I also chose to animate the Xbox BHM patterns in the design for further cohesion between the 343 and Xbox brands. Each video loops seamlessly.
Side-by-side of Final & Inspiration
4:3 & Story Versions for Social Media
Alternate Design
This design was the second one chosen during early feedback with key stakeholders. As I had some additional free time on my hands between revisions, I chose to animate this one as well, as I felt it showcased the many strong black characters within the Halo franchise across all media.
Early Round Static Concepts