GIANI NYC
Giani NYC | Brand, Logo, Motion, Graphic and Apparel Designer | 2012-2021
Since its inception in 2012, I've been working closely with the founder of Giani to build the SoHo based street wear brand. The focus of the brand is on tasteful, quality apparel with zero compromise to its New York City roots. Classic in style and presentation, Giani is more than just clothes, it's a creative outlet for its owner and its collaborators.
A small sample of the products and style of Giani throughout the years.
Giani New York Brand Assets
The Giani brand assets consist of several elements that build upon each other. The mascot "ghost face" can be used as a repeating pattern and appears as a silhouette subtly in the Giani New York word mark and the Blends logo.
Full Brand Logo Animation
Logo Reveal Campaign
A social media campaign where I utilized footage from popular movies that were formative to Giani's founder and edited them to include different aspects for Giani's new logo package. The campaign was a huge success and drove quite a bit of traffic to its online storefront when it was released.
Left: Brand Reset (Jurassic Park) & Right: The Drop Reveal (Nightmare on Elm Street)
Left: The Note Reveal (Lost) & Right: The Logotype Reveal (Terminator 2)
Left: The Merge Animation Reveal (The Simpsons) & Right: The Full Package
Giani Branding Labels
Social Media Teasers
Stickers
Giani Business Cards & Pocket Notebook